The healthcare PR agency built to make a healthy difference
Why EatMoreFruit?
EatMoreFruit means enjoying more results.
In healthcare, we’re all trying to make a healthy difference.
A change in patient outcomes, clinical confidence, or commercial growth.
Whatever your healthy difference looks like, we build the communications programmes that deliver measurable, accelerated behaviour change.
Our Approach
Every brief we take on is shaped by the same four influences: behavioural healthcare science, sales strategy, creativity, and a willingness to experiment far more than most agencies find comfortable. The science helps us understand why your audiences behave as they do. Sales strategy keeps the work pointed at a commercial outcome. Creativity finds the way in, and the experiments make sure we learn faster than we guess.
Underneath all of it sits one question, asked of every audience you need to reach: the surgeon, the specialist nurse, the pharmacist, the patient:
Our Leadership Team
We are a smart, experienced team of healthcare communication experts, with a deep expertise in healthcare & medical PR, media relations, and digital strategies.
Sarah Winterbottom
Sarah has advised disrupter brands as well as mega corporations like Coca-Cola, Nestle, P&G, Heinz and EY. Her consumer health and self-care experience spans local, regional and global projects. An expert in the way influencers can serve to motivate a healthy change, her insight and consumer expertise ensures clients get the most impact for their budget.
Beth Lowes Bush
Beth previously worked in global pharma where she devised and implemented CSR initiatives and other corporate partnerships. Her curiosity and depth of knowledge as to how technology drives the possibilities around the way brands and business communicate gives a unique perspective to any client brief.
Rachel Sabo
Rachel started her career as a journalist, eventually leading her to marketing roles at hospital groups including Spire and BMI Healthcare. She understands the media, how to work content for the greatest impact, and the best channels to reach each audience. Her competitive nature drives a winning record – from quizzes to front page news stories.
Paul Jarman
Paul‘s expertise spans pharma, health technology, global self-care brands, and clinical providers. He has provided senior counsel to organisations such as Priory, Essity, GSK, Pfizer, Nuffield, Perspectum and Awakn Life Sciences. In a previous life he ran agencies for large international networks before founding EatMoreFruit with Sarah, Beth and Rachel; all sharing the belief that more was possible from the medical PR agency client relationship.
