News

21st August 2023

Behind closed doors: a deep dive into our clients’ worlds

As with any marketing and healthcare communications campaign, understanding what motivates audiences and what their barriers and burning issues are, is key to delivering an effective strategy. So when one of our MedTech PR clients invited us to join them in the field for a day… We jumped at the chance! After a day behind […]

11th August 2023

Too hard to buy, too hard to sell: influencing decision-makers

Decision-making for healthcare payors is undeniably complex – which is why your in-real-life moments with customers need to make a healthy difference in the overall mix of sales channels and selling interactions. Power of face-to-face According to research organisation Gartner, of the overall time spent researching a (medical) technology purchase, only 17% is spent face-to-face […]

23rd May 2023

Patient Influencer- how they benefit your marketing campaigns

Power to the Patient Influencer

With the rise of social media and unregulated content online, there are many conversations about the ethical nature of influencers. Considered a fundamental component of many direct-to-consumer campaigns, the influencer marketing industry reached $16.4b in 2022. Whilst lifestyle influencers are the dominating category, other influencer niches have become more prevalent in recent years… Voice of […]

26th April 2023

Patient voice

Excuse me, if you listened you might learn something

Over the past decade, patient-centered care has become a major focus for the sector and is now critical for the healthcare decision-making process. This concept prioritises the patient voice and provides a platform, empowering them to make informed decisions about their care. Offering patients the opportunity to tell their story is essential in healthcare. In […]

8th March 2023

It’s not all the NHS’s fault, is it? Are medical technology companies dragging their feet?

Healthcare in the UK is an evolutionary landscape, requiring continuous innovation and medical advancements to meet the ever-changing health needs of society. To secure a healthcare system ‘fit for the future’, the NHS (National Health Service) launched its Long Term Plan in 2019 outlining its commitment to accelerate the uptake of selective innovative medical devices, […]

23rd January 2023

psychedelics biotech economist Awakn communications

The Economist picks psychedelics as the big healthcare interrupter for 2023

It’s not often that The Economist selects one of your clients as its top five picks set to reshape our world in 2023. EatMoreFruit have been a PR and communications consultant to Awakn since it launched in early 2021. An innovator in the biotech space, Awakn is commercialising psychedelic compounds to augment the treatment of […]

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