News

8th March 2023

It’s not all the NHS’s fault, is it? Are medical technology companies dragging their feet?

Healthcare in the UK is an evolutionary landscape, requiring continuous innovation and medical advancements to meet the ever-changing health needs of society. To secure a healthcare system ‘fit for the future’, the NHS (National Health Service) launched its Long Term Plan in 2019 outlining its commitment to accelerate the uptake of selective innovative medical devices, […]

23rd January 2023

psychedelics biotech economist Awakn communications

The Economist picks psychedelics as the big healthcare interrupter for 2023

It’s not often that The Economist selects one of your clients as its top five picks set to reshape our world in 2023. EatMoreFruit have been a PR and communications consultant to Awakn since it launched in early 2021. An innovator in the biotech space, Awakn is commercialising psychedelic compounds to augment the treatment of […]

13th January 2023

future of diagnostic med tech and your communications strategy

Repeat, Report, Regulate: 3 communication opportunities for medtech innovators and the informed masses

Globally, staffing issues and long waiting lists are affecting patients’ ability to access timely diagnosis and treatment. As patients, we have more choice and control over our care pathway with advanced diagnostic technology and accurate point-of-care testing. A challenging situation, but there are reasons to be optimistic. New, innovative diagnostic medtech promises to streamline diagnostic […]

2nd December 2022

Elon’s tearing up the Twitter rule book: What does it mean to me and my digital marketing strategy

What does it mean to me and my digital marketing strategy

2nd September 2022

8 non-negotiable PR steps for health innovators

Guide to health start-up PR You have an innovation, you have the science, the data is compelling. Now go build a successful category-challenging business. It’s not easy, but the way you communicate can give you an extra advantage in the race to success. We spent the last 18 months working with an industry-disrupting start-up called […]

16th August 2022

Can healthcare PR BeReal? Authentic social media from internal comms to patient experience

BeReal is the biggest social media platform you’ve never heard of. Three million daily users make it one of the App Store’s most popular apps – sitting in the top 5% of all downloads. So how useful is BeReal in healthcare social media marketing? One option is patient influencer marketing, another is employee engagement particularly […]

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