Wound Care Innovation: Influencing Globally with Sci-Fi Tech
Making sci-fi tech the standard of wound care
Our Client’s ground-breaking hand-held diagnostic device enabled clinicians to rapidly diagnose wound infections, in real-time, enabling more targeted and aggressive treatment.
Working with global surgical influencers, we created a content-rich launch plan for broadcast, print and social media. From use on soldiers in field hospitals to chronic wound patients on a general surgical ward, we created emotive, human-interest stories which caught the attention of the media.