Health Food Manufacturers’ Association
Making natural health a priority
The Heath Food Manufacturers’ Association (HFMA) is the industry voice of the health food, supplement and vitamin world. The pandemic was an opportunity for the industry to demonstrate its vital role in the nation’s health and wellbeing. To connect brands, retailers and consumers we created #HealthyDoesIt… the perfect vehicle to promote collaboration throughout the industry and educate, motivate and promote good nutritional practice to consumers.
More Cooperation
This multi-channel project enabled a disparate industry to collaborate behind a single campaign to challenge the impact of Covid. Digital toolkits, shared creative materials, and joint media programmes connected the industry around a common purpose.
More Content
Through aplanned and sustainble social and digital and offline campaign we built a motivated community and started more conversation around naturally healthier outcomes.
They said: “Insight and creativity from a highly motivated team.
