Health Food Manufacturers’ Association
Making natural health a priority
The Heath Food Manufacturers’ Association (HFMA) is the industry voice of the health food, supplement and vitamin world. The pandemic was a unique moment in time for the industry to demonstrate its vital role in the nation’s health and wellbeing. To connect brands, retailers and consumers we created #HealthyDoesIt… the perfect vehicle to promote collaboration throughout the industry and educate, motivate and promote good nutritional practices to consumers.
This multi-channel project enabled a disparate industry to collaborate behind a single campaign. Digital toolkits, shared creative materials, and joint media programmes connected the industry around a common purpose.
Through a planned and sustainable social and digital and offline campaign we built a motivated community and started more conversations around naturally healthier outcomes.
They said: “Insight and creativity from a highly motivated team.”