Our Leadership Team

Paul Jarman

Paul‘s expertise spans pharma, health technology, global self-care brands, and clinical providers. He has provided senior counsel to organisations such as Priory, Essity, GSK, Pfizer, Nuffield, Perspectum and Awakn Life Sciences. In a previous life he ran agencies for large international networks before founding Eat More Fruit with Sarah, Beth and Rachel; all sharing the belief that more was possible from the agency client relationship.

Sarah Winterbottom

Sarah has advised disrupter brands as well as mega corporations like Coco-Cola, Nestle, P&G, Heinz and EY. Her consumer health and self-care experience spans local, regional and global projects. An expert in the way influencers can serve to motivate a healthy change, her insight and consumer expertise ensures clients get the most impact for their budget.

Beth Lowes

Beth previously worked in global pharma where she devised and implemented CSR initiatives and other corporate partnerships. Her curiosity and depth of knowledge as to how technology drives the possibilities around the way brands and business communicate gives a unique perspective to any client brief.

Rachel Sabo

Rachel started her career as a journalist, eventually leading her to marketing roles at hospital groups including Spire and BMI Healthcare. She understands the media, how to work content for the greatest impact, and the best channels to reach each audience. Her competitive nature drives a winning record – from quizzes to front page news stories.

Our Services

See Our Work


We operate a smart press office driven by cutting-edge media intelligence and insight, aligned with powerful media relationships to secure gold-standard, agenda-setting coverage. It’s got to be relevant; it’s got to be on target, but most of all it’s got to be motivating.

  • PR campaigns & product launches
  • Corporate communications
  • Events & shows
  • Media relations
  • Issues & reputation management

Influencer Marketing

Aligning with influencers, opinion leaders and change-makers we create shared agendas that enable brands to be seen at scale across platforms. We help our healthcare clients navigate the highly regulated, and often risk-averse environment to find the right influencer for the right audience for the right outcome.

Content and Creative

We bring brands to life with written and visual content that connects with  hearts and minds. You will find an expert eye and creative spirit to challenge and channel your creative needs.

  • Impactful integrated campaigns
  • Bringing the data to life
  • Video production & animation
  • Real world activation

Opinion Leader Outreach

Reframing a category or issue relies on a challenge to the status quo, and creating a picture of what the best future might look like. Our stakeholder outreach programmes help align brands with those influential early adopters that make a real commercial difference.

Communications Planning

Plan, prepare, provoke. Our planning workshops spot the gap, reframe the conversation, test the messages, and prepare your PR to create an impact. The starting point of every successful campaign.

Social, Digital, Inbound

Smart, connected and fast. Attracting and qualifying customers through great content in the right place, with the right message, at the right time. For businesses, for consumers, or for HCPs – our approach to digital is always connected to where it’ll deliver the best impact.

  • Social media community building
  • Paid media – social, PPC and display
  • Value exchange and lead generation


Insight & Impact

Using the data, modelling the impact, making a healthy difference. Our research team dig deep, think creatively, and deliver the platform to start new conversations. We find a way to think differently about an issue or a market.  And change mindsets.

What our clients say...

“Insightful, creative and always pushing us to do more.”

What our clients say...

“Great chemistry with a team of motivated and talented experts that deliver.”

What our clients say...

“We value their insight, innovation and expertise in connecting us with the stakeholders, that shape our market.”

What our clients say...

“Always deliver with enthusiasm and a depth of ability to make big ideas happen across markets.”

Ready for some fresh ideas?

Get In Touch