Here’s how we helped the concept of ‘Psychedelic Medicine’ become headline news
Our client was the first biotech company to commercialise the use of psychedelic compounds to augment psychotherapy to treat addiction, depression, and anxiety – an exciting story to tell, but one that could easily be met with concern and criticism.
From first brief to IPO in 14 months, we ran the narrative and enabled a sensible and rounded conversation in the media with over 250 pieces of coverage and millions of online views.
Our 5 steps to success:
- Do your research
- Reframe the conversation
- Consult with the media
- Find the friends to support you
- Where possible, let others tell your story for you
Have you got a story that deserves great planning?
Improving your PR results requires investment into really understanding the media landscape, building relationships, and co-creating content that connects with audiences.
Ready to host your own media workshop?
Let’s uncover what’s holding your stories back and develop a strategy by speaking to us today.
