News

5th August 2025

Why events should be part of your 2025 growth strategy

Over eighty per cent of businesses rank in-person events as their most impactful marketing channel. In fact, 48 per cent of teams say events are more important today than pre-pandemic. When done right, events can become their own marketing platform for a mindset shift. However, their effectiveness depends on having the right strategy in place to optimise […]

16th July 2025

How AI is transforming healthcare communications, and what it means for medtech brands

Artificial intelligence is reshaping everything from drug discovery to surgical planning. But it’s also revolutionising a less obvious domain: healthcare communications. For medical device and digital health brands, that means faster engagement cycles, sharper targeting, and a clearer route to growth. Data-driven advantage A recent survey by Global Data found 67% of healthcare marketers now […]

15th May 2025

What marketing do you really need to scale up in Health Tech?

Scaling in health tech needs more than a breakthrough product. It’s about communicating product-market fit, proving your value to early adopters and funders, and knowing how to tell your data story in a way that works across institutions, private, patient, and investor audiences. This is where health tech marketing comes into play, and getting those […]

6th May 2025

Lily Spencer on medtech event congress stand with gamified engagement activity and a busy stand

4 ways to maximise your impact at MedTech events

Let’s face it, most exhibition stands at MedTech events look the same. A few pull-up banners, a looping video, some free pens, and a rep hoping to scan badges before the coffee runs out. But the best congress experiences? They’re electric. They’re immersive. They start conversations that lead to action, long after the lanyards are […]

6th May 2025

MedTech events you should be attending in 2025

What does the future hold for healthcare? Between breakthroughs in artificial intelligence (AI), robotic surgical technology and virtual reality-enhanced diagnostics, MedTech events provide key insights into how we are are harnessing the transformative power of technology in healthcare. Whether you’re looking to network, learn, educate or showcase products, MedTech events can be invaluable for marketing […]

2nd May 2025

Is One Health Governance the Key to Unlocking Smarter Healthcare?

In the last few years, the world has been reminded—again and again—that the sum of our personal and collective health is affected by a multitude of external and existential threats. Pandemics, antibiotic resistance, food insecurity, and climate-related health threats have clearly shown just how interconnected our systems really are. We’ve seen extraordinary investments in science […]

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