Stigma vs. Silence: What’s worse in MedTech marketing
With regulatory constraints and social taboos to navigate, how can MedTech marketing break silences, tackle stigmas, and deliver ROI? First, determine whether you’re facing simple silence, where audiences lack awareness, or a more insidious silence, rooted in stigma. Without this distinction, marketing strategies risk missing the mark, and with these sensitive topics backlash can be […]
