News

8th October 2024

people sat on chairs in a circle participating in a media workshop

What if you could shape your campaign messaging with the media before launch?

Our media workshops are designed to break the fourth wall with the journalists who make an impact in our clients’ worlds. By connecting you with the media that speak directly your customers, we can test your product and campaign messaging and co-create the content that’ll ensure the best possible launch – taking away some of […]

8th October 2024

Healthcare PR strategy and Awakn Life Science Corp, by EatMoreFruit. Revolutionsing psychedelics for addiction and mental health.

Planning on consulting with the media before making your big announcement? 

Here’s how we helped the concept of ‘Psychedelic Medicine’ become headline news  Our client was the first biotech company to commercialise the use of psychedelic compounds to augment psychotherapy to treat addiction, depression, and anxiety – an exciting story to tell, but one that could easily be met with concern and criticism.   From first brief […]

8th October 2024

woman standing in front of several media microphones in press conference style

Scale up with a winning narrative

Sometimes you just can’t see the wood from the trees. Teams gets so focussed on the technology or treatment you’re selling that the inevitable outcome is a feature-peddling monologue where you’re talking at your audience, and not necessarily in a language or context they can understand. And that’s an easy way to lose them forever.   […]

19th September 2024

Red neon text on a black background that reads "Be So Good They Can

Is your investment getting the media attention it deserves?

Healthcare marketers know the value of quality PR coverage for medical brands. It allows us to publicise new research, contextualise regulatory claims, and highlight benefits to payors, patients and healthcare professionals.  Media coverage and opinion amongst thought leaders should be helping you create an environment in which it’s easier for start-ups to sell and grow. […]

5th July 2024

Win, Lose, or Draw.. It’s a Chance to Talk About How You Feel

It’s the night before a nail-biting Euro quarter-finals. And the nation is on edge… literally. Mental health statistics amongst men following an England loss aren’t great reading, with reports of increased depression and anxiety. But grassroots clubs, public health organisations and brands are trying to turn the ‘opportunity’ of sport, and football particularly, into a […]

14th June 2024

How Healthcare Communications is Shaping a Healthier Future

Healthcare is entering a transformative era like no other. From gene editing to AI-powered diagnostics, ground-breaking advancements are shaping how we approach medicine, offering innovative treatment options that offer a gateway to transformative care. Despite these advancements, innovative healthcare solutions grind to a halt without the necessary platform to amplify the benefits they bring to […]

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