News

15th December 2025

Infant nutrition in the age of AI search: what every brand needs to know

The way parents discover, evaluate, and trust infant nutrition information is evolving faster than ever. Traditional Google search once served primarily as a link-finder, delivering ranked webpages based on SEO keywords. Today, AI-driven search tools such as Google’s AI Overviews to Perplexity, ChatGPT, and other large language model (LLM) powered assistants, now act as answer […]

15th December 2025

The power of insight-led PR in transforming infant nutrition pathways

In infant nutrition, brands often default to awareness campaigns or product education. But the Reckitt, Is it Cow’s Milk Allergy? (CMA) initiative showed that the communications strategies that truly shift understanding, and ultimately behaviour, are those rooted in deep, human insight. Awareness alone doesn’t change clinical practice, adoption or improve family experiences. Insight does. The […]

21st October 2025

Farewell to Freya and Hello to the Future of PR: Internships designed for a new industry

Summer internship, five weeks, one rule: everyone in the team teaches something different. Welcome Freya, a bright and ambitious Physiological Sciences student who spent the summer asking us brilliant questions, getting stuck into all aspects of agency life, and landing some pretty good shots at pétanque. We’ve changed our approach to interns, using a mini-rotation […]

5th August 2025

Why events should be part of your 2025 growth strategy

Over eighty per cent of businesses rank in-person events as their most impactful marketing channel. In fact, 48 per cent of teams say events are more important today than pre-pandemic. When done right, events can become their own marketing platform for a mindset shift. However, their effectiveness depends on having the right strategy in place to optimise […]

16th July 2025

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How AI is transforming healthcare communications, and what it means for medtech brands 

Artificial intelligence is reshaping everything from drug discovery to surgical planning. But it’s also revolutionising a less obvious domain: healthcare communications. For medical device and digital health brands, that means faster engagement cycles, sharper targeting, and a clearer route to growth.  Data-driven advantage  A recent survey by Global Data found 67% of healthcare marketers now […]

15th May 2025

What marketing do you really need to scale up in Health Tech?

Scaling in health tech needs more than a breakthrough product. It’s about communicating product-market fit, proving your value to early adopters and funders, and knowing how to tell your data story in a way that works across institutions, private, patient, and investor audiences. This is where health tech marketing comes into play, and getting those […]

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