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19th March 2024

8 non-negotiable PR steps for health innovators

Guide to effective healthcare PR You have an innovation, you have the science, the data is compelling. Now go build a successful category-challenging brand. It’s not easy, but the way you communicate can give you an extra advantage in the race to success. We spent the last 18 months working with an industry-disrupting start-up called […]

6th March 2024

Micro vs macro influencers in healthcare marketing campaigns. How to choose what

Micro vs Macro Influencers in Healthcare: Who’s Best?

When it comes to healthcare campaigns, the power of influencers cannot be underestimated. The strategic decision between engaging with micro influencers or macro influencers in healthcare involves consideration beyond audience size and reach. It’s about understanding the unique value, relevance and resonance each influencer can bring to your campaign. Whether it’s the deep, engaged connections […]

8th February 2024

MedTech Events you Should be Attending in 2024

What does the future hold for healthcare? Between breakthroughs in artificial intelligence (AI), robotic surgical technology and virtual reality-enhanced diagnostics, MedTech events provide key insights into how we are are harnessing the transformative power of technology in healthcare. Whether you’re looking to network, learn, educate or showcase products, MedTech events can be invaluable for marketing […]

29th January 2024

top tips for femtech investment and women

Top Tips to Support Investment Opportunities for your FemTech Innovation

Women’s health, once a field overlooked for decades, has now surged to the forefront of medical innovation, empowering women to take an unprecedented role in managing their health. This shift is a pivotal movement in healthcare, where women’s specific health needs are finally being recognised and addressed with the seriousness they deserve. Since 2014, the […]

10th January 2024

Key KPIs for Effective Healthcare Campaigns: Navigating the Metrics

In today’s dynamic digital age and the evolving landscape of healthcare, understanding the true impact of your campaign has never been more important. As the healthcare sector embraces more digital strategies, the key performance indicators (KPIs) to track these campaigns have become the north star for healthcare PR. What is a KPI? A KPI serves […]

20th December 2023

The Human Touch: Why AI Cannot Replace Copywriters in Healthcare Communications

Artificial intelligence (AI) continues to push the boundaries of what’s possible, ushering a technological renaissance of the modern day. From algorithms that solve complex challenges in the blink of an eye to automated workflows that optimise efficiency, AI is making a name for itself within various industries, including healthcare. While AI offers limitless opportunities in […]

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