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Diagnostics and Medtech PR Insight
Insight, comments, and opinions for medtech marketers.
8 non-negotiable PR steps for health innovators
Guide to health start-up PR You have an innovation, you have the science, the data is compelling. Now go build a successful category-challenging business. It’s not easy, but the way you communicate can give you an extra advantage in the race to success. We spent the last 18 months working with an industry-disrupting start-up called […]
Repeat, Report, Regulate: 3 communication opportunities for medtech innovators and the informed masses
Globally, staffing issues and long waiting lists are affecting patients’ ability to access timely diagnosis and treatment. As patients, we have more choice and control over our care pathway with advanced diagnostic technology and accurate point-of-care testing. A challenging situation, but there are reasons to be optimistic. New, innovative diagnostic medtech promises to streamline diagnostic […]
The Femtech takeover – Are you ready?
Of all the healthcare trends in the past few years, none have attracted more attention and more investment than Femtech. And FemTech has excited the media too, with countless influencers and articles praising the fact that technology has evolved into a number of intimate super-niches. An app or a device can give us insight and […]
Partnering with EatMoreFruit has made a tangible difference to our brand - growing our market share.
It's the people that made the difference at EatMoreFruit. Their energy and expertise was a welcome addition to our marketing effort.