Our client was the first biotech company to commercialise the use of psychedelic compounds to augment psychotherapy to treat addiction, depression, and anxiety – an exciting story to tell, but one that could easily be met with concern and criticism.
From first brief to IPO in 14 months, we ran the narrative and enabled a sensible and rounded conversation in the media with over 250 pieces of coverage and millions of online views.
Our 5 steps to success:
- Do your research
- Reframe the conversation
- Consult with the media
- Find the friends to support you
- Where possible, let others tell your story for you
Have you got a story that deserves great planning?
Improving your PR results requires investment into really understanding the media landscape, building relationships, and co-creating content that connects with audiences.
Ready to host your own media workshop?
Let’s uncover what’s holding your stories back and develop a strategy by speaking to us today.
