Women’s health, once a field overlooked for decades, has now surged to the forefront of medical innovation, empowering women to take an unprecedented role in managing their health. This shift is a pivotal movement in healthcare, where women’s specific health needs are finally being recognised and addressed with the seriousness they deserve.
Since 2014, the women’s health and FemTech markets have brought in just over $35 billion in funding. This significant influx of capital, coupled with many organisations being rewarded with expedited regulatory approvals, has challenged existing healthcare paradigms. It showcases the sector’s potential for investors and underscores the growing recognition of the importance of women’s health in the healthcare industry.
But the buck doesn’t stop here…
The global women’s health market is set for monumental growth in the coming years, projected to reach $63 billion by 2030. Women, representing half of the global population and currently accounting for 80% of consumer purchasing decisions within healthcare, this trend doesn’t look like it will be slowing down anytime soon.
We are already seeing leading companies such as Pfizer investing heavily in innovative products, particularly in areas like menstrual health. Additionally, NGOs and governments are also getting in on the action, committing millions of dollars to help address critical issues. The Australian government’s investment of $333 million to support women’s health services, and the Bill & Melinda Gates annual commitment of $280 million until 2030 for contraceptive technology development, exemplify this growing focus.
Now has never been a better time to invest. The door of opportunity is wide open for the FemTech industry, a sector that is driving advancements in research, education, advocacy and innovation. This movement is not just improving women’s health globally but also offering rewarding investment prospects. The FemTech industry, with its focus on leveraging technology to address women’s health needs, along with its upward trajectory, offers a unique blend of opportunities for investors and entrepreneurs.
‘Golden rules’ for FemTech Investment Success
1. Stay ahead of the curve
With the emergence of AI, big data and digital health, technological advancements are moving at a pace that we have never experienced before. Harnessing these technologies enable the collection and analysis of vast amounts of data, leading to a more bespoke and accurate approach to treatment, a primary interest area for investors in FemTech and women’s health. Investors are particularly drawn to FemTech ventures that leverage these cutting-edge technologies to provide innovative solutions to women’s health issues.
2. Make it personal
Investment in women’s health and FemTech is transitioning towards more patient-centric and preventive approaches. As demand continues to rise, there is an opportunity for organisations to provide a personalised approach to treatment, playing a pivotal role in shaping the future of healthcare, promoting greater gender equality, and driving positive social change.
3. Know your audience
Historically, women’s health has been considerably underrepresented. Clinical trials, research and therapeutic developments have favoured male physiology, creating an environment of mass unmet need for women’s health issues. Supporting the development of innovative solutions to address these needs demonstrates a company’s commitment to inclusivity and equity in healthcare. It shows investors that the company is not only interested in financial returns but also in making a positive social impact.
4. Understand the regulatory environment
Navigating through the regulatory landscape can sometimes feel like a minefield. Juggling innovation and safeguarding consumer interests is crucial for success. Working with policymakers and regulatory boards will help streamline the regulatory process, and ensures that innovations meet market demands and adhere to safety standards, thereby gaining investor confidence and consumer trust.
5. Choose your investors wisely
Aligning with investment firms that appreciate the value of the FemTech market and are eager to support ventures in this space is crucial. Despite some lingering stigmas around women’s health, many investors recognize its untapped potential and are actively looking for opportunities to invest in innovative solutions that address the unique health needs of women. When lining up investment opportunities, it’s important to do your research and find a firm that shares similar values, allowing you to excel in this industry.
6. Partnering with experts in FemTech
At EatMoreFruit, we have vast experience working in the women’s health sector, having successfully launched several FemTech devices. Our expertise ranges from developing fertility monitors to post-caesarean wound care. We have helped companies navigate through the challenges of this industry – making a healthy difference for their brand’s impact in the women’s health market.
Contact us today to find out how we can help you achieve your goals and make a healthier difference to your brand.