Independent healthcare specialist ROAD has restructured and rebranded as  

EatMoreFruit Communications 

EatMoreFruit specialises in advising innovators in health tech, pharma, and clinical services how best to tell their brand and corporate stories. EatMoreFruit provides a full-service integrated healthcare offering that wraps research, a full digital capability, public affairs, and media planning around a core PR service. US and European delivery is facilitated via a group of independent associate partners.  

The rebrand and reorganisation follows a period of growth with new client wins and expansion including ophthalmic experts Bausch & Lomb; Italian pharmaceutical group Menarini; leading medical device manufacturer, Smith+Nephew; Amwell’s SilverCloud Health, the NHS’s no.1 choice for digital mental health services; and psychedelic innovators Awakn Life Sciences.  

A new creative and commercially minded leadership team has been formalised consisting of ex-MSL London director Sarah Winterbottom, Beth Lowes (ex-GlaxoSmithKline) and Rachel Sabo (ex-BMI Hospital group), forming the senior management team. Founder, Paul Jarman will take up the new role of CEO.    

“EatMoreFruit perfectly summarises our ethos,” said Sarah Winterbottom. “The most satisfying moments come when we challenge our clients to explore new ways of communicating – and they put their trust in us to show them the way to do more, because we understand the sweet spot where technology and innovation meet healthcare.” 

Most recently, the company advised the first biotech group to bring psychedelic medicines into mainstream psychiatry; promoted the health food industry over lock-down, launched diagnostic imaging technology that removes the need for painful biopsies; and robotic assisted GPS-guided orthopaedic technology making for dramatically more accurate and faster hip and knee replacements. 

“This is an exciting time to be in healthcare. Technology providers are just as likely to create step-changes to our health and wellbeing as our pharmaceutical clients. And we as consumers are radically changing the way we seek and process information about our own health. Against this backdrop our focus is to assist often complex businesses fulfil their potential,” said Paul Jarman. 

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