When celebrity influencer Millie Mackintosh put up a post of her wearing the novel PICO negative pressure wound care dressing following the birth of her daughter, we saw an opportunity to use her influence to educate women about their child-birth choices that can seriously reduce the risks of c-sections. With 1.5million direct followers and a celebrity notoriety far beyond that, we teamed up with Mille to help make a heathy difference for more young women.
- Campaign coverage in women’s consumer titles such as Hello, Red, Mother & Baby and The Metro – achieving 41million opportunities to see
- A lively Instagram Live, hosted by Millie and healthcare professional and watched by 60,000 of Millie’s followers
- Tapped into new and relevant audiences via Millie’s platforms, driving conversations between expectant mothers and healthcare professionals
If this is making you do MORE for your brand, we’re here to help! Get in touch with the team today.