Smith+Nephew: NICE Guidelines
Making commercial value from key milestones
Smith+Nephew’s hero wound dressing (PICO) was granted NICE Guidance status for use with high-risk caesarean sections. The benefits were extraordinary for both expectant mums, clinicians, and payors, and we let the obstetrics world know.
More Value
Content and toolkits were created for clinicians and sales teams – enabling better conversations and healthier outcomes for all concerned.
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