Our Work

Smith+Nephew: NICE Guidelines

Making commercial value from key milestones

Smith+Nephew’s hero wound dressing (PICO) was granted NICE Guidance status for use with high-risk caesarean sections. The benefits were extraordinary for both expectant mums, clinicians, and payors, and we let the obstetrics world know.

More Value

Content and toolkits were created for clinicians and sales teams – enabling better conversations and healthier outcomes for all concerned.


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