Our Work

Smith+Nephew: MolecuLight

Making sci-fi tech the standard of care

Smith+Nephew’s ground-breaking hand-held diagnostic device enabled clinicians to rapidly diagnose wound infections, in real-time, enabling more targeted and aggressive treatment.

More Emotive

Working with global surgical influencers, we created a content rich launch plan for broadcast, print and social media. From use on soldiers in field hospitals to chronic wound patients on a general surgical ward, we created emotive, human-interest stories which caught the attention of the media.

More Media

UK and global coverage appeared in international wound care media, and in the The UK and US. Articles appeared in The Telegraph, New Scientist, Daily Mail, and The Washington Post.

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