Making sci-fi tech the standard of care
Smith+Nephew’s ground-breaking hand-held diagnostic device enabled clinicians to rapidly diagnose wound infections, in real-time, enabling more targeted and aggressive treatment.
Working with global surgical influencers, we created a content-rich launch plan for broadcast, print and social media. From use on soldiers in field hospitals to chronic wound patients on a general surgical ward, we created emotive, human-interest stories which caught the attention of the media.
Global coverage appeared in international wound care media, and the UK and US. Articles appeared in The Telegraph, New Scientist, Daily Mail, and The Washington Post.