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From Conversation to Conversion: How SilverCloud’s Digital Mindset Conference Became Its Most Powerful Lead Generator
“Hiring EatMoreFruit was the best decision I made all year. You will be the team I call if I ever get the opportunity to lead PR again.”
Alison Tyrell, Head of Marketing, Silvercloud by Amwell
600
Online Delegates
150
In-person Delegates
850
HSJ Views
950
HSJ Sessions
Alongside our client SilverCloud Health, the UK’s leading digital mental health provider, we brought together some of the UK’s leading voices in the world of mental health provision at the King’s Fund, London to advance conversations and discuss solutions to the mental health crisis.
Key stakeholders including Trusts, health insurers, commissioners to discuss how best to deliver mental health services, at scale, and meet the huge rise in demand post-pandemic. A keynote speech from Alastair Campbell, former journalist turned strategist and spokesman for Tony Blair set the scene with an emotive first-hand account of his mental health story.
However, while mental health is talked about more than ever, the common theme from all the sessions was the sheer scale of need; the Digital Mindset Conference proved to be a rallying cry from those on the frontline of mental health service delivery.
MORE influence with key stakeholders
Together with our client, we took a deep dive into the state of mental health across the UK. From celebrity spin doctor to editor of the Health Service Journal, the NHS’ most influential trade title, alongside the CEO of Mental Health Network of NHS Confederation, as well as customers and prospects, EatMoreFruit bought together industry experts to help drive change and discuss solutions to meet the scale of demand.
One hundred per cent hybrid, the Digital Mindset Conference catered for more than 150 people on the day, with over 600 delegates accessing Digital Mindset Conference content online, both live and via download. Faculty and delegates were filmed, interviewed and a digital artist captured live the key takeaways from the meeting, providing longevity beyond the event. 
MORE results
As well as new industry connections, Digital Mindset generated more customer meetings for SilverCloud than any other marketing initiative that year.
If you want to meet your customers and key stakeholders face to face, call us – we can help not only with compelling and creative content but also as an add on to your team.