SilverCloud by Amwell
Making mental health top of the agenda
SilverCloud, leaders in digital cognitive behavioural therapy wanted to launch its workplace mental health offering in the UK. Post COVID-19 the dramatic change in the working landscape has had a major mental health impact on the UK workforce. SilverCloud is a scalable solution for employers. Our objective was to place SilverCloud firmly in the discussion and network with UK employers with regards their strategic planning.
Partnering with a leading UK HR journal, we commissioned research with UK PLCs regarding the attitudes and availability surrounding mental health support. The results showed a clearly ignored and desperate situation. We created PR and thought leadership content including a whitepaper ‘Making Mental Health Top of the Agenda’, highlighting severe gaps in workplace mental health provisions; and a 7-step guide for implementing a mental health wellbeing strategy.
Our content was launched to HR directors with through strategic partnerships with world-renowned organisational psychologist Prof. Sir Cooper, and Dragon’s Den’s and Diary of a CEO host, Steven Bartlett. A webinar on Mental Health Day (10th October 2022) provided content and commentary, bringing the research to the forefront and setting out future visions for better mental health in the workplace.
SilverCloud hit the headlines with purpose:
- 23 pieces of national print and broadcast editorial
- 5 million radio listeners
- Total campaign reach of 8 million (broadcast and editorial)
- 5k webinar registrations
- 350 whitepaper downloads
Pieces of national, broadcast and trade editorial
Total campaign reach