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Healthtech Influencers

Making mental health top of the agenda

Our Client, leaders in digital cognitive behavioural therapy, wanted to launch its workplace mental health offering in the UK. ​ Post  COVID-19 the dramatic change in the working landscape has had a major mental health impact on the UK workforce. SilverCloud is a scalable solution for employers. Our objective was to place the platform firmly in the discussion and network with UK employers with regards their strategic planning.

MORE Insights

Partnering with a leading UK HR journal, we commissioned research with UK PLCs regarding the attitudes and availability surrounding mental health support. The results showed a clearly ignored and desperate situation. We created PR and thought leadership content including a whitepaper ‘Making Mental Health Top of the Agenda’, highlighting severe gaps in workplace mental health provisions; and a 7-step guide for implementing a mental health wellbeing strategy.

MORE Impact 

SilverCloud hit the headlines with purpose:

  • 23 pieces of national print and broadcast editorial
  • 5 million radio listeners
  • Total campaign reach of 8 million (broadcast and editorial)
  • 5k webinar registrations
  • 350 whitepaper downloads

MORE Collaboration

Our content was launched to HR directors with through strategic partnerships with world-renowned organisational psychologist Prof. Sir Cooper, and Dragon’s Den’s and Diary of a CEO host, Steven Bartlett. A webinar on Mental Health Day (10th October 2022) provided content and commentary, bringing the research to the forefront and setting out future visions for better mental health in the workplace.

23

Pieces of national, broadcast and trade editorial

5M

Radio reach

8M

Total campaign reach

5K

Webinar registrations

350

Whitepaper downloads

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