Hygiene is a Habit
Training nurses to kill off hygiene threats
The Goal
Clinell provides nearly every hospital in the UK with hygienic wipes which when used correctly, combat the most dangerous infections. Infection control depends on healthcare professionals implementing updated recommended practices. Our role was to engage nurses and infection control specialists and to drive interest in Clinell’s infection control training.
The Execution
We developed a visually engaging social media campaign focusing on the technique needed to ensure thorough infection control as a way to generate interest in Clinell’s educational offering.
The Impact
1.3million
Impressions
240k
Video clicks
31.8%
Video completion rate
