From Scalable Solution to Strategic Partner: How SilverCloud Helped Employers Rethink Mental Health at Work

SilverCloud, a leader in digital cognitive behavioural therapy (CBT), had already established itself as a clinically validated solution for mental health support.

As employers began facing a post-pandemic mental health crisis, SilverCloud identified a new growth opportunity in the corporate sector where there was a lack of effective mental health support.  

The Challenge 

While SilverCloud had the solution, few employers were aware of the extent of the crisis or how digital tools could help employees. To position SilverCloud as both expert and enabler, we commissioned proprietary research through a top-tier UK HR journal, surveying large UK employers on their attitudes, provisions, and blind spots around workplace mental health.

The data uncovered widespread gaps—and urgent need. From this, we developed a full content strategy, in

cluding a whitepaper: Making Mental Health Top of the Agenda, and co-created campaigns with major voices including Professor Sir Cary Cooper and Steven Bartlett. 

To maxise visibility, we launched the campaign around World Mental Health Day, culminating in a live webinar featuring res

earch insights, expert commentary, and real-world action plans for employers. 

SilverCloud moved from a digital solution provider to a trusted authority on workplace mental health, reaching: 

• 23 national print and broadcast features 

• 8 million total campaign impressions 

• 2.5 million radio listeners 

• 1,500 webinar sign-ups from HR and business leaders 

• 350 whitepaper downloads