European Laboratory Day 2024
Shining a Spotlight on Laboratory Medicine Professionals
The Goal
To celebrate and spotlight the vital role laboratory medicine and its professionals play in driving a healthier future for Europe, we launched the third European Laboratory Day (5th November 2024) on behalf of our client, the European Federation of Clinical Chemistry and Laboratory Medicine (EFLM).
More Participation
We created a series of engaging and interactive materials to encourage participation, support media amplification and drive lasting relationships with industry leaders across the European healthcare sector. From stakeholder engagement to shareable toolkits, social content, and media outreach, we helped highlight the essential role that laboratory medicine plays in protecting the future of public health.
Member organisations in 14+ countries participated, generating an impressive reach through media and social amplification to help celebrate the role of this important sector.
More Results
38K
Impressions
2.5K
Engagement
190
Pieces of Media Coverage
10%
CTR on Membership E-blasts