Our Work
From Celebration to Advocacy. A New Era for European Laboratory Day
“Last year’s European Laboratory Day set a new benchmark for visibility and engagement across Europe, thanks in no small part to the strategic support, creativity, and executional excellence of the EatMoreFruit team. We were able to deliver high-level EU engagement and a comprehensive campaign toolkit that empowered our members to get involved in this celebration, helping us shine a spotlight on the critical role of our profession in healthcare.”
Tara Rolić, Executive Committee Member of Division: Communications
38
K Impressions
2.5
K Engagements
193
Pieces of media coverage
10
% CTR
99
Million audience reach
15
Countries activated using toolkit
The European Federation of Clinical Chemistry and Laboratory Medicine (EFLM) is one of Europe’s largest healthcare professional bodies, representing thousands of laboratory professionals across Europe. While their scientific leadership is well-established, public and political awareness of their role in healthcare systems remains low.
EFLM partnered with our agency to elevate the visibility of European Laboratory Day 2024, not just as an annual celebration, but as a strategic opportunity to spotlight the role of laboratory medicine (and its professionals) through securing political support, media impact, and pan-European member activation.
With a dedicated video by Tilly Metz, MEP and Vice-Chair of the European Parliament Subcommittee on Public Health and campaign toolkits for EFLM’s national members to adopt, we were able to help amplify a unified voice across Europe.
Through media storytelling and content placement, we secured 193 pieces of coverage in policy, health, and science media, which transformed European Laboratory Day into a high-visibility advocacy moment, uniting member societies, engaging EU policymakers, and reaching far beyond the laboratory.
The Results
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Participation from member organisations in 14+ countries
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Extensive media and social amplification across Europe
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Strong engagement with industry stakeholders, raising awareness of the sector’s vital role