Influencer & digital marketing
Optimising healthcare communications through influencer marketing
As traditional media loses readership, whole sections of society are taking their reference from on-line influencers, making social media marketing a pivotal strategy in healthcare PR. At EatMoreFruit, our approach to influencer marketing goes beyond just engagement – we identify the healthcare influencers who share your brand’s values, amplifying your brand’s impact for lasting PR engagement. It’s about creating genuine connections and amplifying your brand’s voice in a crowded online landscape.
Why influencer marketing for healthcare?
The digital landscape offers a plethora of choice and a never ending supply of influencers that cover every niche and sub-category one can imagine. Genuinely motivating healthcare communications align with the voices that share your brand’s ethos and can communicate complex messages with clarity. Influencer marketing drives brand awareness but more importantly fosters trust, credibility, and meaningful interactions.
The healthcare influencer niche
Discover the untapped potential of niche influencers specifically tailored for the healthcare, medtech, and pharma sectors. As a healthcare communications agency, we excel in identifying and handpicking those pioneering voices that can elevate your brand’s presence and drive impactful results.
Co-creating content with influencers ensures not just fleeting attention but long-lasting engagement. We understand the nuances of medical marketing and craft narratives that resonate with both the influencer’s audience and your target demographic, bridging the gap for impactful communications.
Real life influencer marketing success
Our Client wanted to reach expectant mothers to educate them of the options they had to reduce complications following c-section births. We partnered with celebrity influencer Millie Mackintosh to promote an innovative wound dressing to her 1.4 million predominantly 18-35 female followers. The campaign featured an Instagram Live event alongside traditional media exclusives and social media. Millie’s involvement generated an impressive media coverage in well-known publications including Hello, Red, Mother & Baby, and The Metro. The result? 13 pieces of national coverage, 41M OTS, 918K Estimated views , 63k Instagram video views.Read more