Healthcare storytelling through film, content and creative

Energy and emotion through creative content

At EatMoreFruit, we believe the most powerful stories in healthcare are the ones that move people – not just inform them. Our creative healthcare video production team brings deep sector expertise together with emotive storytelling to turn complex medical and scientific topics into meaningful, human-centered narratives. Whether it’s through film, animation or rich digital content, we make the invisible visible and unforgettable.

So why do healthcare brands need storytellers?

We don’t just make healthcare videos — we craft compelling stories that build trust, shift perception, and drive action. From patient experiences to breakthrough innovations, our productions bring depth, emotion and clarity to the people and ideas shaping healthcare. Because we live and breathe healthcare, medtech and pharma, we understand the regulatory, scientific and emotional landscapes our clients navigate. That insight means we create content that not only connects with audiences but also meets clinical and commercial goals.

Healthcare often tackles complex and sensitive topics, but when healthcare video production is done the right way allows us to break down complicated stories into messages which resonate and inspires action, through:

– Patient testimonials: do you have a powerful patient story that needs telling? Testimonials can build trust, demonstrate expertise, and can significantly impact a potential patient’s decision-making process through emotive first-person content

– Product launches: do you need to build awareness of a new device? Product films can contextualise the benefits and highlight real-world features and outcomes in a visual and engaging way

– Educational content: do you need to raise awareness of educate HCPs about a new treatment option? Explainer videos, a user case study or patient information film can empower audiences with knowledge to change behaviour

Creative video production for healthcare that drives results

Every piece of content we create is strategically built to serve a purpose. Our PR-led approach ensures every film sits at the heart of a wider campaign that works across earned, owned and social media.

Our healthcare video production services cover a myriad of content types and outputs, including:

– Animation: ideal for explaining mechanisms of action, pathways, or data

– Documentary style: authentic, story-led content captures the human side of healthcare, using real voices and real-world settings to build emotional credibility and trust.

– Corporate interviews: professional interviews with leaders and experts bringing authority, clarity, and confidence to brand messaging, ideal for thought leadership and stakeholder communications

– Deep ethnographic: immersive, observational films offer powerful insight into patient or clinician experiences

– Social content: short, sharp and scroll-stopping social video can distill key messages into engaging formats that are optimised for reach, shares and audience engagement across platforms

Real life content success

Our #LoveYourEars campaign for our hearing specialist client, tackled the challenge of breaking the stigma around hearing loss. Launched on World Hearing Day, the #LoveYourEars campaign utilised a full creative package across multiple markets, combining social, digital and media activations for unprecedented engagement. The campaign's success hinged on its authenticity and positive, universally understandable message, making a significant impact in changing perceptions and encouraging proactive hearing health.

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