What is Healthcare PR All About?
Healthcare PR is more than simply writing and issuing a press release, it’s about helping you narrate your story in a way that resonates, influences, or drives action. As a healthcare PR agency, we utilise our media intelligence tools and our strong relationships within the health, medtech and pharma sectors to ensure your brand is at the forefront of relevant conversations across the media. By strategically positioning your innovation or product, we ensure it captures the attention of clinicians, payors, policy makers, patients, wider public and investors. When building trust is mission critical, PR is fundamental to success.
So what can healthcare PR deliver for your brand?
Healthcare is a competitive industry with thousands of companies competing to break-through the noise. To succeed, healthcare PR requires strategy and creativity in order to connect new products and technologies with a compelling narrative around a medical need. As a leading healthcare PR agency, we understand what works and ultimately what it can deliver for brands. We also understand how to navigate complex regulations, sensitive topics, and a rapidly evolving landscape of medical advancements and public health concerns.
Our deep industry knowledge and proven communication strategies can help you:
- Build trust: healthcare is an industry driven by evidence and trust and PR is the cornerstone of reputation. Through healthcare PR we can help you to inform, engage and inspire trust
- Strengthen relationships: adopt a PR strategy that helps align you with key stakeholders that can tell your story for you
- Media awareness: get your brand noticed by leading journalists and media outlets
- Build credibility: Position you as thought leaders and experts in your field
- Increase your sales, growth and investments through awareness generated via healthcare PR
Our healthcare PR services
Media relations
Building and maintaining strong relationships with journalists and media, including content, pitching stories, coordinating interviews, press conferences, press events
Stakeholder relations
Connecting your brand with leading experts such as clinicians, payors, policy makers, patients, wider public and investors
Crisis communications
Manage reputation with care and empathy, whilst mitigating negative impact
Digital and social
Content development for websites, blogs, and social media to engage and inform your audience
Influencer
From medfluencers to patient influencers we can amplify a PR campaign by cocreating content that will improve your reach
Thought leadership
Position your leaders as trusted experts in their field through speaker opportunities at events, podcasts, media and webinars
Patient advocacy
Developing and executing campaigns that make a real difference across under representative groups, ensuring equitable access to care
Need European reach?
The EatMoreFruit European Network is a collective of hand-selected boutique agencies and experienced communications professionals, located across key European markets. Using our strong relationship with key media titles in each region, we create targeted and impactful communication strategies – to ensure your message resonates with the right audience at the right time.
“The EatMoreFruit European Network fosters a collaborative approach marked by creativity and enduring impact. We aim to capitalise on the diverse strengths of the network to drive a comprehensive offering to new and existing clients across the health and medical technology sectors.”
Sven Hauser
EatMoreFruit European Network Lead
Why work with us?
We’ve supported many clients with healthcare PR needs over the last decade and we have a proven track record for being able to strategically craft different stories and make them land in the media.
“We always knew our technology could transform diagnostics — but EatMoreFruit helped the world see it too. They turned complex science into powerful stories that landed us in the BBC, ITV, The Guardian and The Times. That visibility changed everything — we went from under the radar to a recognised voice in the future of healthcare.” Marketing Director, Perspectum Diagnostics
Before diving in, have you got?
- An emotive topic or a new innovation, product or service?
- A compelling reason to believe and big benefits that your product can solve?
- A KOL, key customer and/or patient who can help tell the story with you?
Perspectum Diagnostics
From cutting-edge imaging to global headlines
One of the UK’s fastest-growing MedTech companies, Perspectum Diagnostics is transforming the future of medical imaging. But to scale commercially and influence adoption, Perspectum needed to raise visibility and understanding, amongst clinicians, payors, and healthcare providers.
We began with a deep insight and messaging workshop, identifying the clinical, operational, and economic value drivers behind the technology. We then developed a targeted international healthcare communications strategy based on benefit-led storytelling which made the technology more visible, more understandable, and more credible. By reframing innovation in terms of practical, patient-facing outcomes and financial value, the company secured media coverage, reaching clinicians, investors, and policy influencers.
The results? Global media coverage across national, clinical and business outlets, including coverage in/on BBC, ITV, Guardian, The Times.
- 78 Pieces of Coverage
- 10 National Stories
- 2 National TV Stations
- 1.8B Online Readership
- 7M TV Views