Healthcare events that educate, connect, and generate leads
Live events are more powerful than ever. Over 80% of businesses rank in-person events as their most impactful marketing channel and when done right, they shift mindsets, amplify messages, and create long-term value.
The right faculty is critical for credibility and impact. Securing respected KOLs can elevate your organisation’s reputation, while passionate early adopters can influence peers authentically. We help clients select a faculty that opens minds and drives engagement – from high-profile keynote speakers to niche experts with influence in their communities.
Building your profile through ‘owned events’
At EatMoreFruit, we design healthcare events that combine strategy, storytelling, and creativity to deliver meaningful engagement across every touchpoint.
One of the first questions for any event is whether to create your own platform or attend an existing conference. Owned events, such as niche network roundtables, webinars, or branded symposiums gives you control over the agenda, themes, and narrative. They allow you to curate content that resonates with your audience, reward existing clients, and deliver live access to key prospects.
Whereas as you might ask us how you can get more value out of planned investments in industry conferences. In that case it’s about generating footfall and a simple enough story for quick on-stand conversations.
In-person or online? The right format matters
While virtual events expanded accessibility during the pandemic, 77% of attendees still prefer in-person B2B conferences for networking. Physical events create opportunities to connect, experience a brand first-hand, and stay top-of-mind. Hybrid solutions however, help to extend reach to geographically remote or time-limited audiences, combining the best of both worlds.
Types of healthcare events we deliver:
Symposiums & conferences
Multi-session events that bring together clinicians, researchers, and industry leaders to share insights, showcase innovations, and create debate. Delivers: Symposium sign-ups, creative executions, on-stand footfall or leads
Owned events
Small or large scale events, in-person or virtual. Run by you with our help. As an extension of your team, we support with faculty recruitment, content, partnerships and logistics. Delivers: lead generation machine, networking, an customer acquisition.
Roundtables & advisory boards
Small gatherings designed to generate discussion, gather expert perspectives, and inform strategy. Delivers: Consensus statements and publications
Hackathons
Intimate workshops with the client, key stakeholders and product/service end-users to ‘hack’ the problem together and find a marketing solution collaboratively. Delivers: Prototype solutions over a 3-day session
Media launches
Showcase new devices, products and treatments in front of leading media titles and journalists to give them something new to write about. Delivers: Direct to consumer, media and influencer advocates
How can you maximise the long-term impact?
Events represent significant investment, in time, resource, and budget. However we ensure that every event works harder, creating content and collateral that extends its life long after the final session ends. From filmed interviews and case studies to social amplification and media partnerships, we capture and share insights that continue to drive engagement and ROI long after the event ends.
Our approach ensures every event:
- Delivers measurable lead generation through interactive sessions and gamification
- Provides two-way learning for delegates and insights for organisers
- Supports follow-up and prioritisation of high-value attendees/ customers
- Generates content that powers ongoing communications beyond the event
- Expands thought leadership via media partnerships and industry coverage
Spotlight: From Conversation to Conversion: How SilverCloud’s Digital Mindset Conference Became Its Most Powerful Lead Generator
For a global digital mental health provider, we created the Digital Mindset Conference at the King’s Fund, London. Featuring keynote speaker and mental health campaigner Alastair Campbell and Alastair McLellan, editor of the HSJ, the event addressed post-pandemic mental health demand and the future of digital interventions. Over 150 attendees joined in person, with 600+ online. The result? A landmark conference that facilitated vital discussion, amplified thought leadership, and created lasting value across the healthcare sector.
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