Have you got your story straight?
Why take a chance? You can never assume that what you have to say about your product or service will resonate with your customer. You might have the best product in the category, with a list of features as long as your arm, but do you really understand why your end-customer would buy it?
Maybe its time to hack the problem!
How do your customers segment, when would they use your technology, with which patient, in what circumstances, and what are the all-important internal and external environmental factors that might prevent or expedite the process?
Kick-start your 2025 marketing and communications with a hackathon designed to find the answers in collaboration with your potential customers. Helping you co-create materials and communication that work best for your customer, based on their real-life working experience, removing the guess-work and ensuring a more valuable interaction with your market
What is a Hackathon?
The process of solving a problem isn’t always linear. Hacking a problem isn’t an advisory board or a Q&A - it’s a workshop or series of workshops that first listen, then consult, co-create and, aim solve real-life problems. The quickest and most comprehensive answers come by ‘bringing the outside in’ and treating the problem as a ‘hack’; a sprint to redefine and solve the problem in, and on, the terms of the target audience. Three steps to a successful hack......
Understanding the Landscape
Tackling healthcare challenges commences with a meticulous mapping of the terrain. By including the full spectrum of key stakeholders; providers, policymakers, patients, and advocacy groups, each with a distinct perspective, interest, and sphere of influence, we quickly find the harsh truths and operational realities, not always immediately apparent.
Hacking the System
Challenging the same group to then hack the clinical and institutional issues, gets us to the smartest and quickest way to integrate a client’s proposition into the healthcare setting. Armed with a comprehensive understanding of the stakeholder landscape, and the subsequent steps involved in hacking into the system gives some reassurance that communications investment will be spent in the right place.
Collaborate and Co-create
Meeting and listening to collaborators will not only set you apart as an organisation, but it will also give your go to market strategy the best possible chance of succeeding.
What our clients say...
Get in touch
Want to run your own Hackathon? If you’ve a category or specific marketing or communications problem that might benefit from fresh insight and a new approach, then get in touch.