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Have you got your story straight?
Maybe it’s time to hack the problem! You might have the best product in the category, with a list of endless brilliant features as long as your arm, but do you really understand why your end-customer would buy it, or why they wouldn’t buy it? And therefore, what’s the most persuasive way of communicating the benefits you bring?
How do your customers segment, when would they use your technology, with which patient, in what circumstances, and what are the all-important internal and external environmental factors that might prevent or expedite the process?
If you’re in the dark, may be it’s time to hack the problem!
Bring the outside in
Kick-start your 2025 marketing and communications with a hackathon designed to find the answers you need in collaboration with your potential customers. Helping you co-create materials and plan communications that work best for your customer, based on their real-life working experience; removing the guess-work and ensuring a more valuable interaction with your market throughout the sales funnel.
What is a Hackathon?
The process of solving a problem isn’t always linear. Hacking a problem isn’t an advisory board or a Q&A - it’s a workshop or series of workshops that bring the outside in and that first listen, then consult, play and co-create; aiming to solve real-life problems in vitro. Three steps to a successful hack......
Understanding the Landscape
Tackling healthcare challenges commences with a meticulous mapping of the terrain. By including the full spectrum of key stakeholders; providers, policymakers, patients, and advocacy groups, each with a distinct perspective, interest, and sphere of influence, we quickly find the harsh truths and operational realities, not always immediately apparent.
Hacking the System
Challenging the same group to then hack the clinical and institutional issues, gets us to the smartest and quickest way to integrate a client’s proposition into the healthcare setting. Armed with a comprehensive understanding of the stakeholder landscape, and the subsequent steps involved in hacking into the system This gives some reassurance that the marketing and communications investment will be spent in the right place.
Collaborate and Co-create
Meeting and listening to collaborators will not only set you apart as an organisation, but it will also give your go to market strategy the best possible chance of succeeding. And in all the strategy and commercial talk there is one voice that should not be forgotten – the patient. The patient voice is as critical as any other stakeholder, so we take the time to listen.
What our clients say...
Get in touch
Want to run your own Hackathon? If you’ve a category or specific marketing or communications problem that might benefit from fresh insight and a new approach, then get in touch.