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News | 3rd November 2026

EatMoreFruit Named Finalist at PMEA Awards 2026 for Excellence in Engaging Healthcare Professionals

We’re delighted to share that EatMoreFruit, alongside our client Smith+Nephew, has been named a finalist in the ‘Excellence in Engaging Healthcare Professionals’ category at the 2026 Pharmaceutical Marketing Excellence (PMEA) Awards for our ALLEVYN Shared Wound Care programme, ‘Building confidence in Shared Wound Care: an education programme that changed practice’.

This latest recognition follows our Highly Commended award at the Communiqué Awards 2026 in the Excellence in Behaviour Change category, marking another exciting milestone for the campaign.

The PMEA Awards celebrate excellence across the pharmaceutical and healthcare industry, recognising campaigns that demonstrate outstanding strategy, innovation, engagement and measurable impact.

Developed in partnership with Smith+Nephew, the ALLEVYN Shared Wound Care programme set out to challenge traditional approaches to chronic wound management by empowering healthcare professionals to embrace a more collaborative, patient-centred model of care.

We’re incredibly proud to see the programme continuing to receive industry recognition, demonstrating the power of strategic healthcare communications to drive meaningful behaviour change and improve patient experiences.

A huge thank you and congratulations to our brilliant clients at Smith+Nephew and everyone involved in bringing this programme to life.

Winners will be announced on Thursday 19 November 2026. Fingers crossed!

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