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News | 3rd November 2026

 

EatMoreFruit Highly Commended at Communiqué Awards 2026 for Excellence in Behaviour Change

We’re delighted to share that EatMoreFruit, alongside our client Smith+Nephew, has been Highly Commended in the Excellence in Behaviour Change category at the Communiqué Awards 2026 for our ALLEVYN Shared Wound Care programme, ‘The Wound Care Programme that Turned Patients into Partners’.

The Communiqué Awards celebrate excellence in healthcare communications, recognising campaigns that demonstrate creativity, strategic thinking and meaningful impact.

Our award-winning programme was developed to challenge traditional approaches to chronic wound management, shifting from clinician-led, schedule-based dressing changes towards a more collaborative model of care, where patients are empowered to take a more active role in managing their wounds.

Underpinned by behavioural science and developed in collaboration with healthcare professionals and patients, the programme set out to change established behaviours, build confidence and support a more patient-centred approach to wound care.

This recognition is a fantastic testament to the power of behaviour change communications to make a tangible difference to healthcare delivery and patient experience.

A huge thank you to our brilliant clients at Smith+Nephew and everyone involved in bringing this programme to life.

We’re incredibly proud to see this work recognised among the best in healthcare communications.

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