Our Work
From challenger to trusted choice for dry eye with a UK ophthalmic PR programme
“I've had the pleasure to work with them on numerous projects over 4 years, and I couldn't recommend highly enough... Creativity and excellent communication skills marry brilliantly with a real hard work ethic and a results focused approach. What makes them stand out is the care for their clients and their brands.”
Director Of Operations, Scope Eye Care & Healthcare
1
first choice for opticians and optometrists
100
coverage pieces every year
With Scope Ophthalmics, a new-to-market challenger, we ran a five-year, UK ophthalmic PR and behaviour-focused communications programme to build HCP credibility and direct-to-consumer demand for treatable dry eye.
The brief was simple but tough: reframe dry eye from an irritating part of life to a condition that should be treated, and make preservative-free formulations the uncomplicated clinical choice. We needed one idea that would work for both clinicians and consumers, something repeatable for opticians and optometrists, and flexible enough for lifestyle media and people whose eyes are under daily strain.
MORE context on audiences & approach
Clinician credibility was front and centre, with consultant ophthalmic surgeon Dr Sabrina Shah-Desai, becoming the go-to spokesperson.
On the consumer side we amplified the message with high-impact creative. Like jockey Katie Walsh, whose extreme eye-care scenario we used to dramatise product benefits and create shareable social and press content around her award-winning portrait.
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The PR programme moved Scope from challenger to trusted market leader: within five years Scope became the number-one choice among optometrists and opticians in the UK & Ireland.
We delivered over 100 pieces of media coverage each year across consumer and trade titles, secured Product of the Year in the Pharmacy Awards, and generated a sustained uplift in brand searches and retailer recommendations. The brand-tracker provided the evidence the salesforce and retail partners needed, Scope was consistently the HCPs’ preferred option and preservative-free ranked highly among the features that influenced recommendation.
If you want to reframe a low-engagement category with one repeatable clinical message and a consumer campaign that brings it to life, we’ll turn that single insight into a programme your clinicians and customers can actually use.