Repositioning hearing from “fix it” to “protect it” drove a 46% uplift in brand searches during the campaign period

Alongside our client Audika and their UK brand Hidden Hearing, Europe’s leading hearing-care group, we launched Love Your Ears, a prevention-first platform timed around World Hearing Day to change how people think about hearing.

We ran the audiology PR campaign across 14 markets from Jan–Apr 2022, targeting adults 55+ and older adults in each country, and used a single human insight to reframe hearing checks as a routine, happiness-preserving habit.

However, hearing is usually treated as something you fix, not something you look after. That reactive framing keeps people from taking small, regular actions that protect hearing and drive clinic visits. We needed one clear, shareable idea that would translate across cultures, give local teams clear assets to use, and cut through national news cycles around World Hearing Day.

MORE insight into human action 

We ran a cross-market omnibus survey to find the simplest, strongest story: good hearing is closely linked to happiness and social connection. That stat became the backbone of every press pitch, social card and clinic asset. Working as lead agency, we created a global launch toolkit (press packs, KOL lines, editable clinic materials, social creative and infographics) so local teams could adapt the story, activate KOLs and tell clinic-level patient stories.

We also coordinated national PR in each market, supported paid-social activation aimed at 55+ audiences, and worked with partner agencies to amplify a TV ad to run alongside the PR and social activity.

One hundred per cent localised, the approach let markets move fast with a single idea and their own spokespeople — and editors loved the simple happiness angle.

MORE results 

The campaign created measurable demand and strong editorial interest:

• 46% uplift in brand-name Google searches (Q1 2022 vs Q4 2021).

• 97 pieces of earned media coverage across the 14 markets.

• 30 backlinks from publications with Domain Authority 65+.

• Campaign activated in every market (Poland, Netherlands, Belgium, New Zealand, Portugal, Spain, USA, Australia, Denmark, Ireland/N.I., Canada, Italy, Switzerland, Great Britain).

Beyond the numbers, the campaign delivered a sustainable platform: a portable insight, a ready-made toolkit for local teams, and assets that clinics could use to start routine conversations with patients.

If you want to reframe a clinical inertia into a habitual one, and give local teams a launch-ready toolkit that drives both coverage and measurable consumer interest, call us.

We’ll turn one sharp insight into a campaign your markets can own.