Our Work
How Precision Imaging Moved from Concept to Clinical Adoption with Strategic Communications and Stakeholder Alignment
“We always knew our technology could transform diagnostics, but EatMoreFruit helped the world see it too. They turned complex science into powerful stories that landed us in the BBC, ITV, The Guardian and The Times. That visibility changed everything, we went from under the radar to a recognised voice in the future of healthcare.”
Marketing Director, Perspectum Diagnostics
78
Pieces of Coverage
10
National Stories
2
National TV Stations
1.8
Billion Online Readership
7
Million TV Views
One of the UK’s fastest-growing MedTech companies, Perspectum Diagnostics is transforming the future of medical imaging with their advanced technology can convert standard MRI scans into 3D models of human organs—enabling non-invasive diagnostics and faster drug development. Despite this innovation, the company faced a common challenge: its breakthrough science was under-recognised and not well understood by decision-makers. 
The challenge?
To scale commercially and influence adoption, Perspectum needed to raise visibility and understanding, amongst clinicians, payors, and healthcare providers. Their innovation was complex, but the benefits being less invasive procedures, faster clinical trials, better patient outcomes – were universally valuable.
Benefit led storytelling
We began with a deep insight and messaging workshop, identifying the clinical, operational, and economic value drivers behind the technology. We then developed a targeted international communications strategy based on benefit-led storytelling which made the technology more visible, more understandable, and more credible and our client as a leader in the future of healthcare imaging.
By reframing innovation in terms of practical, patient-facing outcomes and financial value, the company secured media coverage, reaching clinicians, investors, and policy influencers – including coverage in/on BBC, ITV, Guardian, The Times.