Our Work

European Laboratory Day 2024

Shining a Spotlight on Laboratory Medicine Professionals

The Goal

To celebrate and spotlight the vital role laboratory medicine and its professionals play in driving a healthier future for Europe, we launched the third European Laboratory Day (5th November 2024) on behalf of our client, the European Federation of Clinical Chemistry and Laboratory Medicine (EFLM).

More Participation

We created a series of engaging and interactive materials to encourage participation, support media amplification and drive lasting relationships with industry leaders across the European healthcare sector. From stakeholder engagement to shareable toolkits, social content, and media outreach, we helped highlight the essential role that laboratory medicine plays in protecting the future of public health.

Member organisations in 14+ countries participated, generating an impressive reach through media and social amplification to help celebrate the role of this important sector.

More Results

38K

Impressions

2.5K

Engagement

190

Pieces of Media Coverage

10%

CTR on Membership E-blasts

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