Our Work

Mead Johnson Nutrition

Making a difference to prescribing

Cow’s milk allergy (CMA) is one of the most common infant food allergies but takes 10 GP appointments before diagnosis. Our brief was to drive awareness among parents and GPs about CMA symptoms, supporting the journey to diagnosis, via an educational website.

More Thought Leadership

We partnered with Allergy UK and hosted an advisory board meeting with key opinion leaders to discuss current diagnosis challenges.  Research was commissioned among parents and GPs, highlighting the emotional impact of delayed diagnosis and the disparity between what GPs and parents thought was an acceptable journey to successful outcome.

More Success

TV actress Jennifer Ellison shared her son’s experience of CMA with print, radio, and webchats to raise awareness among new parents. The campaign was so successful GP prescriptions of CMA formula milk exceeded the number of estimated cases.

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