News

2nd December 2022

Elon’s tearing up the Twitter rule book: What does it mean to me and my digital marketing strategy

What does it mean to me and my digital marketing strategy

16th August 2022

Can healthcare PR BeReal? Authentic social media from internal comms to patient experience

BeReal is the biggest social media platform you’ve never heard of. Three million daily users make it one of the App Store’s most popular apps – sitting in the top 5% of all downloads. So how useful is BeReal in healthcare social media marketing? One option is patient influencer marketing, another is employee engagement particularly […]

14th June 2022

ROAD RELAUNCHES AS EATMOREFRUIT 

Independent healthcare specialist ROAD has restructured and rebranded as   EatMoreFruit Communications  EatMoreFruit specialises in advising innovators in health tech, pharma, and clinical services how best to tell their brand and corporate stories. EatMoreFruit provides a full-service integrated healthcare offering that wraps research, a full digital capability, public affairs, and media planning around a core PR […]

6th May 2022

Medtech meets Instagram: guiding our client into new and influential territories

When celebrity influencer Millie Mackintosh put up a post of her wearing the novel PICO negative pressure wound care dressing following the birth of her daughter, we saw an opportunity to use her influence to educate women about their child-birth choices that can seriously reduce the risks of c-sections.  With 1.5million direct followers and a […]

6th May 2022

MedTech: Face the sun…Leave the weeds behind

Your new product is finished, you’ve passed all medtech approvals and you’re ready to launch. Now you want to tell everyone about it, lavish attention on every detail, feature and benefit to convince customers that it is exactly what they have been waiting for. It’s a perfectly natural reaction after all the blood sweat and […]

6th May 2022

Healthcare PR agency / healthcare communications consultancy image

The Femtech takeover – Are you ready?

Of all the healthcare trends in the past few years, none have attracted more attention and more investment than Femtech. And FemTech has excited the media too, with countless influencers and articles praising the fact that technology has evolved into a number of intimate super-niches. An app or a device can give us insight and […]

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