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20th December 2023

The Human Touch: Why AI Cannot Replace Copywriters in Healthcare Communications

Artificial intelligence (AI) continues to push the boundaries of what’s possible, ushering a technological renaissance of the modern day. From algorithms that solve complex challenges in the blink of an eye to automated workflows that optimise efficiency, AI is making a name for itself within various industries, including healthcare. While AI offers limitless opportunities in […]

5th December 2023

The 2024 Voluntary scheme for branded medicines pricing, access and growth. what you need to know

Saving Billions & Driving Innovation: The 2024 Voluntary Scheme for Branded Medicines Pricing, Access and Growth Agreement

Last week, during the Autumn statement, it was announced that a monumental agreement had been made between the government, National Health Service (NHS) and pharmaceutical industry that would revolutionise access to life-saving treatment and drive innovation and development in the UK life sciences industry. This deal comes as part of the voluntary scheme for branded […]

14th November 2023

Diabetes Innovation Healthcare Marketing

Developments in Diabetes: Innovation revolutionising diabetes care

Diabetes is making a name for itself as the ‘defining disease’ of the 21st century. Over half a billion people are living with diabetes worldwide – a figure that is set to reach 1.3 billion by 2050. Driven by the rise in type 2 diabetes and obesity, diabetes brings with it a plethora of implications […]

7th November 2023

Navigating Healthcare Markets for your Healthcare PR

US VS Europe: 4 market differentiators to consider for your healthcare communications

As a specialist healthcare communications agency we often get asked about the differences between US and European markets, and why Europe needs a different approach when it comes to healthcare marketing and PR strategies. Successful medical marketing in a highly value-based European environment requires a strong emphasis on demonstrating the value of healthcare products, aligning […]

19th October 2023

Listen, collaborate, co-create: stakeholder-engaging healthcare communications

The Hawthorn Effect Ever heard of the ‘Hawthorn effect’? It’s an obscure, yet fascinating phenomena first discovered in 1958 following a series of psychological trials conducted at the huge Hawthorne factory complex outside Chicago, and one that can be applied to your healthcare communications when broken down. Researchers wanted to see the relative changes to productivity […]

21st August 2023

Behind closed doors: a deep dive into our clients’ worlds

As with any marketing and healthcare communications campaign, understanding what motivates audiences and what their barriers and burning issues are, is key to delivering an effective strategy. So when one of our MedTech PR clients invited us to join them in the field for a day… We jumped at the chance! After a day behind […]

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