Between your ears
With one in five adults in the UK living with hearing loss and a further third of those cases living with it untreated, we wanted to break the stigma around hearing loss.
Our solution – #LoveYourEars – a pan-European social and media project for Danish–based hearing specialist Audika, aimed at increasing hearing test uptake across its estate of high-street shops in key markets.
We polled 24,000 adults across 14 markets to understand attitudes towards health, hearing and quality of life. Our insight showed that testing earlier and wearing hearing aids when advised leads to a happier, healthier life, with better relationships than those that didn’t. And hearing is a modifiable risk associated with dementia… something very few people knew about.
A full creative package was launched across markets on World Hearing Day 2022 – and #LoveYourEars combined social, digital and media activation to reach more people than ever before.
#LoveYourEars worked because it was authentic, positive, and eye catching … with a positive message everyone could understand.