Our Work

Audika

Between your ears

With one in five adults in the UK living with hearing loss, and a further third of those cases living with it untreated, we wanted to break the stigma around hearing loss.

Our solution – #LoveYourEars – a pan-European social and media project for Danish–based hearing specialist Audika, aimed at increasing hearing test uptake across its estate of high-street shops in key markets.

More Insight

We polled 24,000 adults across 14 markets to understand attitudes towards health, hearing and quality of life. Our insight showed that testing earlier and wearing hearing aids when advised lead to a happier, heathier life, with better relationships than those that ignored their hearing. And hearing is a modifiable risk associated with dementia .. something very few people knew about.

More engagement

A full creative package was launched across markets on World Hearing Day 2022 – and #LoveYourEars combined social, digital and media activation that smashed any previous outcomes.

More authenticity

#LoveYourEars worked because it was authentic, positive, and eye catching .. with a positive message everyone could understand.

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